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My Story
What if less could mean more for designers?
As a designer with over 25 years in the industry, I've watched something troubling happen to our craft. I remember when I first started sharing my work online. It was exhilarating – a space where design could breathe, where quality stood out, where meaningful feedback helped us all grow. But over time, something shifted.
Today's design platforms prioritize quantity over quality
The platforms we relied on became consumption machines. Endless scrolling, constant posting, quantity over quality. I found myself spending hours maintaining multiple portfolios across various platforms, constantly feeding the algorithm with new content, watching my best work get buried under the noise within days.
It wasn't just me. I spoke with hundreds of designers who shared the same frustration:
"I spent 40 hours on this project, and it disappeared from view in less than a day."
"Recruiters can't find my best work among all the quick sketches I post to stay relevant."
"I'm exhausted trying to maintain a presence on five different platforms."
I realized we weren't truly being served by these platforms – we were serving them. And in the process, we were losing something essential about design: the space to appreciate quality.
Problem Statement
Today's design platforms prioritize quantity over quality, creating three critical problems for designers:
Diluted Impact
Our most meaningful work gets lost in an endless feed, reducing its professional impact
Shallow Engagement
The constant flow of content leads to superficial feedback, limiting real professional growth
Platform Fatigue
Designers waste valuable energy managing multiple platform presences instead of focusing on craft.
The result? A design community that's increasingly exhausted, unfulfilled, and unable to showcase their true capabilities.
The Solution
The White Space is built on a counterintuitive principle: meaningful constraint creates greater impact
Our platform is built on a powerful insight: recruiters and potential clients typically spend less than two minutes reviewing a portfolio before making decisions. In this brief window, endless scrolling and countless projects don't help – they hurt your chances.
By designing our platform around these essential constraints, we're creating an environment where quality rises above noise. Designers spend less time maintaining endless portfolios and more time perfecting meaningful presentations, while companies discover exceptional talent based on work that truly matters.
This approach resonates deeply with our target audience
designers prefer quality over quantity in portfolio presentation
spend 3+ hours preparing a single portfolio piece
The White Space gives these professionals what they truly want: a space where their best work can shine.
This isn't just another design platform – it's a movement back to what matters in design
By creating a space where quality can truly breathe, we're not just building a product; we're redefining how designers showcase their work and connect with opportunities.
The world's most intentional design organizations discover exceptional talent through The White Space, where quality dictates presence and every portfolio piece matters.